The department of media was responsible for the briefing and the coordination of the programme with the subscription TV Channel GNT, besides developing the magazine media strategy and tactic.It also interfered in the elaboration process of the programming and the dimensioning of the commercial delivery, since besides the editorial involvement, the project counted with vignettes, characterisations exclusive to Visa.It proved that there is the possibility for the advertisement - specifically the Media, to play an important role to reach and work small public segments for which CRM and direct marketing tools are usually used.