Cannes Lions
WIEDEN+KENNEDY, Portland / VISA / 2022
Overview
Entries
Credits
Execution
Our VFX company was tasked with adding a massive wave of skiers and snowboarders in and around our Paralympic heroes and two dozen extras. To do so, they blended live-action media with CGI and chose more than 3 unique animations to ensure no two digital extras were the same.
They also reconstructed the mountainside from footage to show an accurate slope for crowds and unified the weather across the spot despite facing treacherous blizzard conditions during the first day of shooting. They generated visual effects like kicked up snow, extra clouds and fog, and used digital matte painting to extend and clean-up backgrounds and skies. Lastly, they removed all logos from outfits.
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