Cannes Lions

VISA FILM FESTIVAL SPONSORSHIP

LEO BURNETT CANADA, Toronto / VISA / 2006

Film

Overview

Entries

Credits

Overview

Description

Two mobsters, threatening a man, shoot his friend and smash his TV. When the man asks to be paid for the damage, the mobsters remind him they're in a movie and 'nobody pays for anything in the movies'. The shot friend rises from his dead state to ask to be paid for his blood-stained shirt. The frustrated lead mobster throws his arms up in disgust and walks away. A super reads: "If life were like the movies you wouldn't need" and we see the VISA logo. Another super reads: "Exclusive credit card of the Toronto International Film Festival."

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