The goal of the Visa Signature online advertising targeting new affluent prospects, is to give users a taste of the Signature life. New affluents appreciate experiences over material wealth and we wanted to bring the Signature “list of things to do while you’re alive” to life via the online medium. The online advertising reinforces the message that Visa Signature gives you access to do the things you want to do by bringing the experience to the consumer in an ad space. The advertising also delivers on communicating the card benefits and the breadth of cards.