Cannes Lions

VISCO MOTOR OIL

MEMAC OGILVY & MATHER, Dubai / BP / 2010

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Overview

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Credits

Overview

Outcome

For a campaign that cost just a few hundred dollars, the return on investment was immeasurable. We got out on the street and spoke directly to our target audience. The responses and reactions were sensational. The inspired creativity got consumers talking. In respect to ROI, the complex client / franchisee relationship meant they were unable to disclose sales figures. However, it can be disclosed that apart from stenciled vehicles. between 500 – 700 stenciled coupons were distributed on non-stenciled vehicles. On line publicity and in printed press; 850,000 impressions valued at over $18,000 have been recorded. All the while, the entire campaign ran for under $300 – less than 3 times the cost of one BP Visco oil change.

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