Cannes Lions

VISION. TAKEN SERIOUSLY

DARE, London / VISION EXPRESS / 2014

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To immerse customers in our way of thinking about vision and make them realise how important it is. At the same time, to show the breadth and scope of our new positioning, and therefore to take many different approaches to the idea in copy and design while maintaining consistency.

Execution

To demonstrate the scope of 'Vision. Taken seriously' we used a breadth of different styles across photography, illustration and design. Each spread was unique and surprising, but we maintained some consistency by restricting ourselves to five fonts and a recurring limited neutral colour palette. The book was also made with the same proportions as the human field of vision, which allowed for great panoramic imagery.

Outcome

For the first time ever, a high street optician has a brand book in every branch.

Similar Campaigns

12 items

Hermès "Le cœur léger"

PUBLICIS LUXE, Paris

Hermès "Le cœur léger"

2022, HERMES

(opens in a new tab)