Cannes Lions

VISIT ABU DHABI MOBILE APPS

ABU DHABI TOURISM & CULTURE AUTHORITY, Abu Dhabi / VISIT ABU DHABI / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

The Visit Abu Dhabi application is the ultimate mobile tool that was developed using the native language of each platform (iOS, Android, Windows Phone). Based upon the same principle as the destination portal, the app will both inspire and engage visitors as well as function as the ultimate all-in-one tourist guide for users whilst in the emirate.

The launch of the Visit Abu Dhabi mobile app was supported by an automatic notification to all mobile visitors of visitabudhabi.ae, static banner ads, dedicated newsletter to Visit Abu Dhabi database, extensive targeted social media promotion and press releases.

Outcome

The Visit Abu Dhabi mobile application proved an immediate success with over 90,000 downloads across all platforms.

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