The new identity was launched in conjunction with a broad product campaign in April 2018. Everything from SIM-cards, invoices, in-store and event materials to all digital presence plus all-channel advertising was affected.

An important initial discussion was which pieces of the old brand identity to preserve. We made the decision to keep the black/white expression in filmed materials but make radical changes in color and visual expression to go with it. Together with a new energetic animation expression, sound design and modular thinking, we now have the tools to separate products in a distinctive yet still brand consistent way.

Check out how this comes to life here:

http://competition.nomonday.com/work/halebop-visual-id/