Cannes Lions
MEMAC OGILVY & MATHER, Dubai / NATIONAL TRADING & DEVELOPING EST / 2012
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Energy drink advertising in our region ( Iran, Middle East) is all about manliness, courage andhonor. We decided to avoid all of that in order to break the category. After all,Vitaene C is not a typical energy drink, it's quite healthy. And so it came that wegave birth to a sumo.
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