Cannes Lions

VITAMINWATER

SID LEE, Paris / GLACEAU / 2013

Presentation Image
Case Film
Presentation Image
Case Film
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Overview

Entries

Credits

Overview

Description

Many people don’t know what vitaminwater Restore is for.

How to make as many people as possible understand that vitaminwater Restore is the ideal drink for hangovers?

Execution

After all, what morning after could be worse than the day after the apocalypse? So, we created a special 'day after the apocalypse' bottle of restore: Restore 2012. with a specific tag to raise awareness among the potential future survivors who will have to face the worst day after in the history of humankind. This bottle was only put up for sale on December 21 all across France, and was sent to journalists and to the most influential bloggers.

Outcome

About 1 430 000 results on Google.

PR coverage : entertainment, sports and marketing blogs & website reviewed the campaign.

More than 100 000 views on youtube.

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