This innovative design was tailor-made for Vittel and its will to change people’s behavior and revitalize their inner vitality.

The universal issue: the consumer doesn’t remember to drink enough water during the day. Now, Vittel "Refresh Cap" reminds them to drink and maintain proper hydration, every hour in a playful and positive way.

The complexity of the technology was based on:

- Design: to maintain a very simple and elegant cap that integrates: a timer, a mechanical flag that pops up every hour, a way to produce a sound.

- Playfulness: find a mechanical system that would allow people to remember to drink in a fun, simple and noticeable way

- Accessibility : a cap that can be handled by people from all ages.

- Industrialization: create a limited edition that could be easily industrialized.

How the product works:

The "Refresh cap" integrates a timer that pops up a Vittel flag every hour reminding you to drink both visually and with a sound. After drinking and closing it again, the mechanism restarts.

Industrialization market by market is the next step.

When a mineral water brand starts to design vitality accessories, it brings a new role for brands in their categories. More than products, Vittel brand is now launching a true customized service to inspire its consumers, and concretely help them address the source of their issue in a simple and

never-done-before way.

Thanks to the success of this program, Vittel is now studying to expand the idea across several other markets and to launch a massive media plan around it.