Rebrand of VIVA and Redesign of the Channel VIVA On Air.According to VIVA's new positioning beeing the only Entertainment & Music Channel in German Free TV,with a gender neutral positioning addressing a core Target Group of 14-29, and the extended target group of 14-39, the brief was to reflect the new Brand positioning with a new On Air Design, starting with the rework of the Logo and declinating it through all elements needed whilst always keeping the functionality and daily work with the design elements as the major premise. Cool but at eye level.VIVA young at heart!

Reworked the logo, got rid of the round corners, ended up with the VIVA-Triangle.The triangle as the Key-Visual of the Channel-Design,developed everything inhouse and assigned one Designstudio to redesign every showlogo and develop new font. Made the decision that every logo is inside the triangle and always in the middle of the screen.Simultaneously assigned our favorite designstudios worldwide to produce 16 new Showpackagings,whilst developing the Channel-Identity. Shot Channel-ID's New Channelbug and Audience guiding system on screen.Everything in the triangle, everything in the middle always the triangle standing on the tip,always the V always VIVA.

The Design was received unbelievably well by the audience,that goes from winning the WuV client award for the Image Spot to all the responses we get from our fanmail,but the main indicators are the continuous positive feedback on social platforms as facebook.The combination of the new positioning reflected in the design, but also the programming changes gave us a huge boost in ratings and overall recognition of the brand.Also from a Design perspective the rebrand is well recognized on plattforms as vimeo, youtube but also beeing discussed on different designblogs worldwide.e.g. :http://vimeo.com/19205462http://www.designmadeingermany.de/2011/1170/http://blogtelevisual.com/2011/01/31/identidade-visual-viva-rebrand-2011/