To promote it’s new V-Care range, Libresse wanted to celebrate women and their vulvas, and to specifically challenge the idea that genitalia should look a certain way.

A rough storyboard was done before the shoot, but in reality there were many ways to cut it. The edit was crucial in making sure the tone was right and not too gaudy. It needed to be playful and tasteful at the same time - starting off with everything graphic so that we slowly understood the euphemisms and overall idea, having a more human moment in the middle, and ending with a joyous celebration and the opinions of real women.