The Vivel TVC is a visual oxymoron. What you see is completely contradictory to what you hear. The voice over talks about the age-old traditional phrases that was applicable to the typical Indian women. Phrases like don’t look up straight, Learn to cook, Forget your studies, Learn to do your domestic duties etc. But the visuals are all about champion women doing great things. Our characters are of a photojournalist, a MMA fighter, a dancer, doctor and a lawyer. All out of the ordinary occupations that today’s woman has taken up.