Cannes Lions
DRAFTFCB SOUTH AFRICA, Johannesburg / VODACOM / 2012
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Description
We were briefed to launch the Vodacom app store crammed with over 140,000 apps. However our challenge was competing with well established apple and android app stores. So we created an arcade game to advertise one of the many apps, which helps teens get the one thing they all desire: a driving licence. Because without a licence, they go everywhere their parents go.
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