Cannes Lions
JWT CAIRO, Cairo / VODAFONE / 2013
Overview
Entries
Credits
Execution
Ramadan is the Egyptian Super Bowl for advertising. Each year, viewers await
the new ad campaigns from major brands, especially form telecoms and
carbonated drinks. This year, Vodafone produced a mini series detailing behind
the scenes footage from the amazing Vodafone commercial that was planned, but
due to an accident on set, was never shot..
the 4th copy shows the actors at the hospital with a TV presenter asking them
about the accident and what happened. 2 actresses are discussing who was the
highlight of the performance.
Outcome
The campaign and the offer created a huge buzz having 1 Million customers opted. Furthermore, the campaign was the most preferred campaign out of telecom campaign during Ramadan and created the most buzz among its competitors. Reach: 29,441,288 people saw the ads and the copies created a lot of buzz around them on social media.
Similar Campaigns
12 items