Cannes Lions

VODAFONE 12PTS PROMO

JWT CAIRO, Cairo / VODAFONE / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Ramadan is the Egyptian Super Bowl for advertising. Each year, viewers await

the new ad campaigns from major brands, especially form telecoms and

carbonated drinks. This year, Vodafone produced a mini series detailing behind

the scenes footage from the amazing Vodafone commercial that was planned, but

due to an accident on set, was never shot..

the 4th copy shows the actors at the hospital with a TV presenter asking them

about the accident and what happened. 2 actresses are discussing who was the

highlight of the performance.

Outcome

The campaign and the offer created a huge buzz having 1 Million customers opted. Furthermore, the campaign was the most preferred campaign out of telecom campaign during Ramadan and created the most buzz among its competitors. Reach: 29,441,288 people saw the ads and the copies created a lot of buzz around them on social media.

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2023, VODAFONE

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