To keep the stories fresh at the same time a part of a whole, Vodafone created a special world which was real yet different, strange yet simple. A world inhabited by lovable characters named Zoozoos. The Zoozoos displayed all the simple human emotions in a child-like manner.

Each day, the Zoozoos told a new story about a different Vodafone product or service. Over 30 films, the Zoozoos through their escapades, told simple stories and kept India captivated.

Newspapers like Hindustan Times, Mint – a WSJ affiliate etc. carried front page stories about the Zoozoos. News channels like CNN-IBN, CNBC etc. carried reports on India being in the grip of Zoozoo-mania and sold the reports as content to other advertisers. Facebook fan communities gathered over 130,000 fans – the largest fan base for any brand in India with three times the page views of the official IPL page. The Zoozoos YouTube channel became the most subscribed channel in India. “Zoozoo” was the fourth most searched word on Google.And all this has happened within three weeks of the campaign.