Even though this was the most expensive and biggest sponsorship deal, there were even bigger sponsors to pay attention; BEIKTA FANS!

Vodafone wanted to pay tribute to the fans who supported the team more than itself and prepared a surprise for them.

We removed the Vodafone logo off of the Beikta jersey and onto the jersey, we printed the name of the fans.

We removed the Vodafone logo off of the Beikta jersey and onto the jersey, we printed the name of the fans.

At the end of the campaign, 5.5 million PR media coverage was created without any media budget.

The number of Vodafone Beikta support programme new subscribers reached 113 thousand, increasing by 41%.