Vodafone, as the major sponsor for Rock in Rio Lisboa, promotes the Vodafone Stage where some of the best Portuguese music bands play. In such a large festival and with so many stars like Rock in Rio, what is the best way to promote a secondary stage, the Vodafone Stage?

We were simultaneously on some of the biggest national websites. And, like any other show, there were moments of interaction with the audience, and a lot of social media interaction.