Cannes Lions

Vodafone "Text Lot" project

Y&R TEAM RED ISTANBUL, Istanbul / VODAFONE / 2016

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Overview

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Credits

Overview

Description

In streets with high traffic accident rates we created special parking spaces with free wifi for those that pulled over.

Execution

Signs that incentivised drivers to pull over to text and browse were placed just before the Text Lot spaces. Once there, the drivers could only activate their 10 minutes free data by posting about this issue on social media.

Outcome

4736 vehicles parked in our lot. Tweets and Facebook Posts from the vehicle owners were shared over 100.000 times informing millions about this issue.

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