Cannes Lions
1861UNITED, Milan / VODAFONE / 2008
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It’s now possible to watch YouTube videos on Vodafone mobile phones. Therefore, from now on, thanks to Vodafone, YouTube is Everywhere.
A boy gets on the bus, and looks around to find a seat. He finds a free seat, sits down, moves the hair of the girl sitting in front of him: under the hair is a video. The boy watches, smiling. A “casual” super closes the viral: INTERNET IS NOW EVERYWHERE.
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