Cannes Lions

VODKA

M&C SAATCHI, Los Angeles / THREE OLIVES VODKA / 2012

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Using the age-old joke structure of "Three ______ walk into a bar", this campaign aimed to infuse a bit of humor into the hard liquor category that tries so hard to be slick, cool, and hip. And by using a relatively unknown animator to bring the stories to life, we not only bucked this trend, but we got away with murder.

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