Ever since Andy Warhol painted his interpretation of the ABSOLUT bottle there has been a relationship between the ABSOLUT brand and leading artists. Lenny Kravitz's new release "Breathe" is his interpretation of ABSOLUT. Through The ABSOLUT Tracks campaign this song is remixed by DJ's from around the globe.Our objective was to maintain the essence of ABSOLUT's brand values and support the campaign beyond the website by providing additional entertainment for the young urbanite audience.We developed a downloadable desktop media player that enables the user to virtually plug-in, toggling between audio and video of each of the artists' remixes.