Votka 67 is an established brand seeking a fresh start to attract the attention of youth.

New regulations brought by the government prohibit alcohol from appearing in commercials and advertisements and bring strict new restrictions on alcohol licenses. The regulations also prohibit the visibility of alcohol in stores and bars. Under these circumstances it made us nearly impossible to relaunch Vodka67 to young people. These regulations led us to communicate them in bars and clubs but without hanging posters on walls.The spinning bottles display was the idea which made us look younger, as the bottles had unique labels talking like young people. It also made us visible without violating laws and made us popular and recognised with a small, funny invention.The campaign started in mid-April in popular bars and clubs in Istanbul. The campaign will continue on the web soon.

The campaign was a great success. We are getting impressions from the Turkish youth and photos with the secret sentences on the social media. With a very low budget we earned awareness and although the campaign was still in progress we believe that the brand’s awareness is on the way up. We happened to create a buzz at the bars where the display is located.