Cannes Lions
PKP PROXIMITY, Vienna / MOBILKOM / 2007
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Description
Internet telephony is booming! Mobilkom Austria launched the IP telephone service “A1 over IP”. Residential customers can now use their existing mobile number to call from computer to computer and from mobile phone to computer and vice versa. The service offers a videophone option, allowing you to actually see who’s on the other end of the line.
“We connect what connects you” – our online campaign keeps the promises of the claim. We connect two advertising media and invite users to experience the product– literally. An eJunior page suddenly comes to life and urges the astonished user to “pick up”.
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