Cannes Lions
OGILVYONE WORLDWIDE, London / IBM / 2006
Overview
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Credits
Outcome
Results are still coming in – but the seminar was attended by 76% more people than originally organised for: amazingly high in the present economic environment. Our overall target was to generate 15 leads of a deal size of around £40,000. In fact 21 leads were created, with lead revenue to date of £835,350.
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