Napster founder Sean Fanning gave the world free music sharing. VW introduced clean diesel to all 50 U.S. states. Which thing is cooler? Sean: “Trust me, legal is cooler.”

By personifying and leveraging this famous auto icon in TV, print, interactive, and OOH, Volkswagen gives the people a voice on a wide range of issues, while illuminating all the reasons why all around the world Volkswagen is what the people want.

By personifying the famous auto icon, Volkswagen gives the people a voice on a wide range of issues, while illuminating the reasons why all around the world Volkswagen is what the people want.