The campaign focuses on those who made a key contribution to the brand’s success: The customers. Their personal stories are the central attraction – the individual creativity of our target groups is therefore the decisive factor. We offer them the opportunity to take part in shaping and leaving their mark on the brand image by posting their personal Volkswagen stories on the platform. The communication doesn’t aim to simulate emotions, but rather involves the audience with the authentic and genuine emotions of the target group. In this way, we allow something completely independent to develop within the campaign timeframe: A community which defines itself through the brand.