Cannes Lions

VOLKSWAGEN EOS

CRISPIN PORTER + BOGUSKY, Miami / VOLKSWAGEN / 2007

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Besides being a new car from Volkswagen, Eos is also the Greek goddess of the dawn. This site allowed users to benefit from the guidance of this goddess through a virtual deck of Eos Tarot cards. Ask the cards questions about your life, love and work and they reveal insights about your world. Think of an open-ended question about your career, for instance, then deal the cards. Perhaps you’ll flip the Knotted Rope, indicating you’ve just come through a challenging time where you succeeded through perseverance. Or maybe you’ll turn the Butterfly, which tells you you’re about to enter a time of excitement and happiness. Whatever your personal reading, the intrigue of learning greater insights about your life became a unique introduction to the Eos convertible, for a target market made up mostly of successful, mature women. Many of whom find the pursuit of spiritual fulfillment as equally satisfying as that of social prestige — the open-roofed, German-engineered Eos being the perfect bridge between the two.

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