We knew that we needed a song that was able to emphasize the emotion of the lead character: a little boy hoping and dreaming of his dad’s Volkswagen Golf.

So we searched hard, until we found ‘You’re mine’ from Richie Valens. The lyrics of this song perfectly tell the right story. Simple, catchy, and direct.

We worked together with music agency Sizzer Amsterdam to make a tailored version of the track. We tried different tastes: from modern to feel good. After several rounds and numerous demos we found the right execution. One that had the right speed, naivety, and nostalgia we were after. Sizzer’s version of ‘You’re Mine’ captures the emotions in the plot perfectly while also being able to work as an extra wink in the end scenes of the ad.