Cannes Lions
DDB TRIBAL BERLIN, Berlin / VOLKSWAGEN / 2013
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Description
Volkswagen Fatigue Detection is a system that can help prevent dozing off while driving. At speeds above 65 km/h it recognizes changes in normal driving behavior and recommends taking a break using a visual and acoustic signal. Lullabies are used to help people get to sleep. So we decided to create lullabies that go from calm and relaxing to loud heavy metal to demonstrate how Fatigue Detection works. Waking you up the moment you start to doze off.
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