Cannes Lions

VOLKSWAGEN FATIQUE DETECTION

DDB TRIBAL BERLIN, Berlin / VOLKSWAGEN / 2013

Presentation Image
MP3 Original Language
MP3 Original Language
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Volkswagen Fatigue Detection is a system that can help prevent dozing off while driving. At speeds above 65 km/h it recognizes changes in normal driving behavior and recommends taking a break using a visual and acoustic signal. Lullabies are used to help people get to sleep. So we decided to create lullabies that go from calm and relaxing to loud heavy metal to demonstrate how Fatigue Detection works. Waking you up the moment you start to doze off.

Similar Campaigns

12 items

The No Show Room

NORD DDB, Stockholm

The No Show Room

2021, VOLKSWAGEN

(opens in a new tab)