Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2012
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We see a girl getting on top of a stool dangerously placed on the edge of a staircase. She is wearing socks and clumsily tries to change a light bulb taking the risk of falling down the stairs. Enters lettering:Be careful: she is also a driver. DRIVE EXTRA SAFERotating lettering enters with safety features:Distance control, Side Assist, Fatigue Detection, Front Assist, Emergency City Brake.Enters tagline: DAS AUTO
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