Cannes Lions
TRIBAL DDB, Hamburg / VOLKSWAGEN / 2006
Overview
Entries
Credits
Description
It was all about getting young people being excited about the VW Fox.The biggest challenge was the authentic communication of the VW Fox positioning “Shortbutfun”.
Execution
We created a communication platform: shorttbutfun.com where you find everything that is short and fun. For example 7 famous Hollywood blockbusters, animated and told in 30”. We generated traffic with TV commercials, cinema movies, Edgar cards and posted news in several internet forums.
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