Cannes Lions

VOLKSWAGEN FOX

TRIBAL DDB, Hamburg / VOLKSWAGEN / 2006

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Credits

Overview

Description

It was all about getting young people being excited about the VW Fox.The biggest challenge was the authentic communication of the VW Fox positioning “Shortbutfun”.

Execution

We created a communication platform: shorttbutfun.com where you find everything that is short and fun. For example 7 famous Hollywood blockbusters, animated and told in 30”. We generated traffic with TV commercials, cinema movies, Edgar cards and posted news in several internet forums.

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