Cannes Lions
HAKUHODO, Tokyo / VOLKSWAGEN / 2008
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This is an information site that tells visitors that Golf ( I, II, III, IV and V) have sold over 25 milllion worldwide. To demonstrate the popularity of Golf in Japan, we created Golf owners' unique 'photo community' with a photo contest. Posted photos move like 'cars' in the parking lot (just like a drive-in theater!! Each car (photo) shows a very strong love of the Golf of all generations!Visitors can move & change the generation of the Golf in the parking lot.
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