Cannes Lions

VOLKSWAGEN GOLF

TRIBAL DDB, Hamburg / VOLKSWAGEN / 2006

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Synopsis:The TSI-Twincharger engine generates maximum power through minimum consumption. We demonstrate this with a surprising analogy from the animal kingdom, while at the same time we get the special content of playboy.de to join the action.Objectives:To communicate the innovation of the engine and to generate traffic for the Golf GT web special.Target Group:Men aged 25 to 45 with an interest and enthusiasm for technology and innovation.

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