Cannes Lions
DDB GERMANY HAMBURG / VOLKSWAGEN / 2008
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Brief:Our task was to develop an online campaign to increase awareness for the Golf GT Sport, which was launched in fall '07 and was the official getaway car in “The Bourne Ultimatum“.Solution:Users were invited to take an active role in a thrilling video adventure: The Golf GT Sport was chased until the pursuers lost trace. Then, the car is located again in a warehouse. Now the user has to: seize the getaway car, crack the secret code of the gate and hand over the Golf GT Sport to the client.Results:-148.432 unique visitors-31% users finish the game-6.5 min.average-runtime -621 Leads
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