#GolfGTIExperiment. A real experiment to find out what we see and feel when looking at a GTI. The perfect excuse to generate buzz on the net. In order to start the conversation, we invited the 10 most influential bloggers to participate in the experiment.

For each impact, each blogger wrote at least one blog post. And thanks to the action we got 5,941,482 impressions within 10 days of posting. We didn’t only generate conversation, but we made more than 25m users join the conversation in different social networks, blogs and automotive fans forums. And the best thing, we reached the goal: in less than a month, test drive bookings were 140% more than in any other campaign by the brand to date.