Cannes Lions

VOLKSWAGEN ORIGINAL PARTS

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2014

Case Film
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Overview

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Overview

Description

Animations with various drawings such as an axe, a music sheet with a note, a lightning bolt and Thor’s hammer appear over a black screen. A voice over mentions the names of these things, followed by supers. At the end, we see that the combination of those objects’ drawings forms a car accelerator and the combination of the words says something similar to “Accelerator?”. And it continues: “No, it’s just an axe, a La, a lightning bolt and Thor”. As the drawings exit the frame, the accelerator gets ‘unassembled’. And a VO completes “Only original parts work as original parts do” followed by the Volkswagen Original Parts endline.

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