Cannes Lions

VOLKSWAGEN PARK ASSIST

GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2014

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Case Film
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Overview

Entries

Credits

Overview

Execution

To stage this precision we use the print medium in a special way: leaving a blank page between two parked cars, using just the thickness of the paper to illustrate millimetre-perfect parking.

Outcome

The ad itself was highly engaging and generated huge awareness among our target group. It has proven to be an effective tool to bring the effect of the new generation of Park Assist across to the target group.

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2022, VOLKSWAGEN

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