This was the start of a month-long series in which listeners to RIX FM could follow the police pursuit of a Passat TDI. One of Volkswagen’s most economical cars. Listeners were able to follow how events unfolded thanks to new spots of varying length every day. There was no jingle, the name of the company was included in the radio conversation. The chase continued all over Sweden, from Stockholm down to Småland and then heading northwards. 21 different spots.(We are sending 21 spots on mail with scripts to all of them.)