Personalization is key. With the new timeline, owners can see and plan in advance their tire changes or maintenance appointments. They know they can’t miss an important date. The site also offers content that is adapted for each owner depending on what model they own, where they live, etc.

The website is also part of a CRM program, which brings in prospects each year as well through auto shows, personalized newsletters, conversion e-mails, etc.

9 months after relaunch

+58% Unique visitors vs same period previous year

+46% New registration vs same period previous year

+60% New accounts vs same period previous year

+124% in returning visitors vs previous year