Cannes Lions

VOLKSWAGEN SERVICE

DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

We put Volkswagen cars giving out absurd driving noises onto the streets of Germany’s major cities. Puzzled pedestrians found the explanation on the side of the car. In addition, callers of a hotline could win an inspection at the Volkswagen Service.

Outcome

The abnormal driving noises attracted a big deal of attention. Through the lottery we got in contact with potential new Volkswagen Service clients. Throughout the two months term of the promotion the Volkswagen Service Hotline registered 16,000 useable calls. Not less than 16,000 addresses of potential new Volkswagen Service clients.

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Arrivals

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