“Side Assist Office” was a banner that has been integrated into websites an office worker likes to spend his time on, but doesn’t want to get caught by his boss – the playboy website, for example. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If somebody suddenly shows up behind him, a business chart appears on the screen that makes him look busy. By doing so, Volkswagen protects his drivers not only on the road – but also in the office.

Over 8% of the website visitors activated Side Assist Office – and had a little less stress in the office. 40 % of them wanted to know more about the assistance system Side Assist.