To show people that you get more light with the xenon lights of Volkswagen.

We made use of lights built into the ground in pedestrian precincts or other crowded places by placing the front of a Volkswagen model over two lights so that they looked like the headlights of the car. We also arranged it so that the two lights were shone much brighter than all the other lights around.Anyone, who sent “More light” to a certain number then received a message which said “Enjoy more light.”These messages were specially programmed, so that after receiving them people’s displays suddenly became much brighter. So their mobile phones underlined what we wanted to say.

More than 200 people arranged a night test-drive with their mobile phone during only one weekend.