Cannes Lions
WUGER BRANDS IN MOTION, Salzburg / VOLKSWAGEN / 2020
Overview
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Execution
A rustic winter landscape, an encounter between a lonesome rider and the driver of a new Touareg.
For a long time, the horse was the most adequate means of transportation to brave the winterly forces of nature.
Things have become significantly more modern and comfortable. With the new Touareg.
And that is exactly what our rugged character discovers when he swiftly exchanges 4 legs for 4MOTION by Volkswagen.
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