Cannes Lions
DDB GROUP GERMANY, Berlin / VOLKSWAGEN / 2015
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Description
The 2015 Volkswagen Touareg comes with a system called City Emergency Brake, which is an innovative collision avoiding technology that can help to prevent accidents. The radio spots aim to bring the technology to life in everyday situations, where the system warns you that you are in impending "danger", so you can stop before it's too late.
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