The idea was to emotionally connect people with their past memories of beloved Volkswagens. A call to action published on Facebook asked fans to share their most cherished Volkswagen-related memories. We had so many memories pour in we were able to select the most touching and inspiring story about Barry, a man with fond childhood memories of growing up with a golden Beetle. In this heartfelt film, we restored a car and reunited him with the golden Beetle from his childhood. We also created many snackable, social first films, which told a whole collection of stories sourced through our Facebook fans. The popular stories also earned a place on the VW website along with supporting photography.

We created a warm documentary style film about the fond memories of a young boy and his family Beetle. We reminisce in Blackpool where they used to visit. He shared old 70s photos and stories with us. We also flew his brother in from Canada to share the reunion. The film was shot with a familiar Volkswagen warm tender touch of human insight and truth. As the stories from other owners poured in we quickly created animated films from their photos and words. Each story was turned around in a day repost as gentle animated collateral to continue the story. The trust story started to be told.

On Facebook, our film reached just under 3 million people and achieved more than 700k views. The film also galvanized our community into sharing their memories and across the campaign we have received more than 2000 proactive submissions, which include a mix of in-depth memories and charming photographs. On YouTube, our 1 minute version of the film was viewed 240,000 times with the average view duration of 54s (90%), illustrating the efficacy of the film in being able to capture and sustain attention.