Cannes Lions
DDB NEW ZEALAND, Auckland / VOLKSWAGEN / 2021
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The new Volkswagen Golf GTI TSR is fast, accelerating from 0-100km/h in under 6.5 seconds. We needed to communicate this product feature in a distinctive way, that would create cut through and was true to the VW tone that makes you think, and makes you smile. To bring to this incredible acceleration speed to life, we created a series of six unique stories that accelerate from regular everyday moments to full bonkers crazy, in under 6.5 seconds, just like the car.
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