Cannes Lions
SAATCHI & SAATCHI SIMKO, Geneva / NOVARTIS / 2008
Awards:
Overview
Entries
Credits
Execution
Display units containing realistic new body parts were placed in prominent pharmacies to demonstrate that after using Voltaflex your body would feel new again.
16 unique body parts were individually handcrafted with every strand of hair carefully placed on these body parts and then painted to look either male, female, white, African or Asian.
On each display box there was an individual story to identify with our more elderly consumer. For example - New Elbow. For the ‘trying to be Roger Federer’ type. Or. New Wrist. For the ‘writing the next best seller’ type.
Outcome
The promotion is in its infancy stage. But from the initial pharmacy manager’s feedback, not only have enquiries into Voltaflex risen but also sales have increased dramatically. Not to mention the elderly blocking the aisles, reading the different stories on each box!So from this, Voltaflex is considering creating more of these new body parts display units for the future.
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