Volvo wanted to position itself as the pioneer of electrified driving at the 2019 Brussels Motor Show. But with many competitors stealing the attention with new electric models, Volvo needed a big statement of another level. They had to compete against Audi who was launching the e-tron and against Mercedes and BMW who also launched new electrified models. Volvo Belgium felt the need to change the conversation and not only talk about electric models, but about the global package comprising both “driving green” and “charging green”.

The idea also had to fit Volvo’s global mission to become a 100% climate-neutral car manufacturer by 2025. Therefore Volvo is taking real initiatives towards reaching that goal, both from the brand’s perspective as the consumer’s perspective. For instance, Volvo is the first major car manufacturer that is offering an electrified plug-in hybrid as an option for all its models. Every model will be available as a full-electric version in the future as well.